How to design the best marketing mix for your business?

The marketing mix is said to consist of the four P's :

  1. Product
  2. Price
  3. Place
  4. Promotion

As we have already discussed, the marketing strategy is dependent on the target market. This basically means that the:

  1. Product
  2. Price
  3. Place
  4. Promotion

are all to be designed to appeal to the selected target market. In the following pages we have tried to show you how the perfect marketing mix is to be designed for your target market.

Next - How to design and manage your product? >>


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Table Of Contents

  1. How to market? – Introduction
  2. What is marketing?
  3. Understanding the Indian consumer
  4.     - Literacy scenario of India
  5.     - Urban and rural life of India
  6.     - Indian consumers are buying more than ever before
  7.     - Understanding India’s economical classes
  8.     - Understanding the Indian middle class “male”
  9.     - Understanding the Indian middle class “house wife”
  10.     - Understanding the Indian middle class “urban teenager”
  11. How to make a “complete” marketing plan or strategy?
  12. How to identify your target market? & Why?
  13. How to design the “best” marketing mix for your business?
  14. How to design and manage your product?
  15.      - How to position your product in the consumers mind?
  16.      - Positioning & Product Management
  17. How to choose the right price for your product or service?
  18.      - Some more pricing strategies!
  19. How to design a good distribution system?
  20. How to promote and advertise your product or your business?