How to market? (A complete guide for Indians!)

Here we have provided a complete guide on “how to market” for Indians. You may be interested in marketing your business, a particular product or an event that you are about to organize. This guide is for you!

Though this guide, we have talked about all the “basic aspects” of marketing. This guide will give you a general procedure of what is involved in marketing, the complete process and how you have to go about pricing, advertising, packaging, delivering etc. your product or service.

This guide is especially written for Indians. We have tried to provide information about the people that make up our country, how they think, what appeals to them etc. We have especially concentrated on the Indian middle class. This is the largest group of the Indian population. They have been the largest group of consumers for quite some time now. In the future, as the country keeps growing, our Indian middle class is going to be one of the largest markets in the world.

Though this guide we have tried to provide a general understanding of the Indian middle class, what appeals to them, etc.

Next - What is marketing? >>

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Table Of Contents

  1. How to market? – Introduction
  2. What is marketing?
  3. Understanding the Indian consumer
  4.     - Literacy scenario of India
  5.     - Urban and rural life of India
  6.     - Indian consumers are buying more than ever before
  7.     - Understanding India’s economical classes
  8.     - Understanding the Indian middle class “male”
  9.     - Understanding the Indian middle class “house wife”
  10.     - Understanding the Indian middle class “urban teenager”
  11. How to make a “complete” marketing plan or strategy?
  12. How to identify your target market? & Why?
  13. How to design the “best” marketing mix for your business?
  14. How to design and manage your product?
  15.      - How to position your product in the consumers mind?
  16.      - Positioning & Product Management
  17. How to choose the right price for your product or service?
  18.      - Some more pricing strategies!
  19. How to design a good distribution system?
  20. How to promote and advertise your product or your business?