Indian consumers are buying more than ever

The country is growing, and is a place where business will thrive in the near future. To understand this better consider the following favorable shifts that have taken place in the consumer patters of buying.

Favorable shifts in consumption pattern:

Analysis shows that over the years, the expenditure on non-food items has grown faster that the expenditure on food items. India is witnessing a great change in the lifestyles and buying patterns of consumers. Convenience foods like instant coffee and noodles are now very popular. The number of modern gadgets like washing machines in the number of house holds is now on the increase. As we have mentioned before, yesterday’s luxuries are now becoming today’s necessities.

The Indian consumer has more money and is now using it more liberally than ever before. Food and drink have acquired a greater "fun" image for him than ever before.

Because of the TV and the booming media, even the economically lower class of the Indian population craves for a lifestyle like the well-to-do people they see on the TV.

Next - Understanding Indian economical classes >>

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Table Of Contents

  1. How to market? – Introduction
  2. What is marketing?
  3. Understanding the Indian consumer
  4.     - Literacy scenario of India
  5.     - Urban and rural life of India
  6.     - Indian consumers are buying more than ever before
  7.     - Understanding India’s economical classes
  8.     - Understanding the Indian middle class “male”
  9.     - Understanding the Indian middle class “house wife”
  10.     - Understanding the Indian middle class “urban teenager”
  11. How to make a “complete” marketing plan or strategy?
  12. How to identify your target market? & Why?
  13. How to design the “best” marketing mix for your business?
  14. How to design and manage your product?
  15.      - How to position your product in the consumers mind?
  16.      - Positioning & Product Management
  17. How to choose the right price for your product or service?
  18.      - Some more pricing strategies!
  19. How to design a good distribution system?
  20. How to promote and advertise your product or your business?