Do you have the money and capital required for exporting?

In this section we shall talk about all the costs involved in exporting. This will give you a clearer picture of exporting and also give you an idea about the kind of finances that will be required.

Costs of exporting can be kept low, but can't be avoided altogether. If you're just starting, you'll face the usual start-up costs for an office, furniture, equipment, and supplies. You'll incur some initial “research costs” to identify your best markets. To enter and develop these markets, you'll have costs to gain exposure, set up sales and distribution networks, and attract customers etc. 

As your exports increase, you might take overseas business trips, do more media advertising, and participate in trade shows abroad. In some countries, you may have to redesign or modify your product to meet local requirements or customer preferences.

Generally, the more you spend to prepare, promote, and adapt for export, the greater the return for your business. But don't be afraid if your funds are limited. You can start even on a limited budget. Some of the major costs involved in export are:

Employees

You may not need additional employees. One experienced person can handle the work for several clients, gathering market research, seeking overseas customers, responding to inquiries, preparing export paperwork, and arranging for delivery of the goods. 

If you're already producing a product or service, you can export through an Export Management Company (EMC) or Export Trading Company (ETC) without adding or training any new company staff. EMCs/ETC’s already have relationships abroad and will incur some or all of the initial costs to find you customers and generate orders.

Some EMCs and most ETCs also buy goods outright from domestic producers (with their own money) for resale abroad. You, as the supplier, would get paid right away and would also benefit from exposure of your product abroad.

If you intend to handle some or all of the export work in-house, you should hire an export manager and train someone your staff.

Advertising & Sales Promotion

If you’re a new exporter, you’re probably not known outside your country. You’ll need to promote yourself to get overseas exposure.

A company Web site, with company highlights and product descriptions can be your first step. A web designer can create an attractive site for you, or you can do it yourself. You can register your “dot.com” domain for a small fee. Because your site may be difficult to find on the Internet, you should also list your company in one or more Internet/Export Directories. One such directory is: http://www.infobanc.com/ There are many more such directories on the Internet.

In addition to a Web site and directory listings, you should also have printed materials for mailings, handouts and responses to inquiries, such as a company brochure, product sheets, etc. Your brochure could be self-prepared or professionally designed by a marketing firm.

Whenever possible, place free press-releases in industry journals with international circulation. 

Higher cost options include paid telemarketing, media ads, and participation in overseas trade shows.

Next - The "RISKS" of exporting! >>


<< Previous - Posibility of YOUR export success?

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Table Of Contents

  1. Is exporting for you?
  2.    >> What is exporting?
  3.    >> Myths about exporting!
  4.    >> What is the possibility of success?  
  5.    >> Do you have the money to export?
  6.    >> Can you handle the "risks" of exporting?
  7. Developing an "export marketing plan"!
  8.    >> Market Research
  9.    >> Export Market Entry Strategies
  10. The process of Exporting
  11.    >> Finding over-seas "buyers" and "distributors"
  12.    >> Responding to inquires
  13.    >> Preparing goods for delivery
  14.    >> Getting Paid!