Here we have tried to provide you an overview of who our Indian consumers are. How our Indians think. And a brief overview of what kind of a market India is. The next few pages will cover all this information in detail.
Note: Our country is growing at a very rapid pace. The state of job opportunities, salaries etc. is improving rapidly. Simply put the county is changing every day for the better.
So this information holds true now (as in when this article was written i.e. Jan 2nd 2006) and will be more or less true a few years from now. However, it would be a good practice to keep in touch with the latest trends in thinking of the Indian consumer.
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